Are you looking for a natural way to condition, strengthen, and define your curly hair ? Then you'll love SheaMoisture products. For decades, the brand has stood for effective, natural hair care – developed to meet the needs of textured, dry, or damaged hair .
Founded in 1912, SheaMoisture is built on the traditional care philosophy of founder Sofi Tucker , who sold handmade shea butter products in Sierra Leone. To this day, the company pursues a clear goal: to develop high-quality, natural hair care products that not only work, but are also ethically and sustainably produced.
The formulas are free of sulfates, silicones, parabens, and mineral oils , and instead rely on a combination of raw-pressed shea butter, plant oils, and botanical extracts . SheaMoisture uses certified organic ingredients , supports fair trade practices, and is actively committed to empowering the Black community—with true transparency and accountability.
One of the most popular care lines is the Coconut & Hibiscus series : specially developed for wavy to frizzy hair prone to frizz, dryness, and loss of texture. The products combine nourishing oils with plant proteins to define, strengthen, and shine curls.